SERVICES
The whole toolbox.
Built in-house.
BMWL is one of the only California firms that brings strategic communications, campaign management, government relations, community organizing, and media under one roof, led by the partners.
Campaign Services
BMWL has one of the best win records of any campaign firm in California. Over 25 years, we have managed more than 200 successful campaigns, electing candidates at every level of government, passing ballot measures from school funding to governance reform and running some of the most complex independent expenditure programs in the state. We are continuously innovating how we win, refining strategies with real-time data and producing high-impact media that breaks through. All managed closely by the partners.
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No Bay Area firm has a comparable win record over the past three decades. Our strategies are built from the ground up for each client, based on research, driven by data and shaped by our extensive experience.
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We stay on the sharp edge of every new communication medium so our clients reach the right people in the way they actually consume information, with creative that stops the scroll and placements that maximize every dollar. And we don’t just report numbers. We provide the insights that drive decisions.
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We put boots on the ground in every neighborhood, county, and community to support door knocking, phone banking, volunteer programs, and the grassroots infrastructure that turns supporters into voters. We marry traditional field organizing with digital tools that maximize impact.
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Direct mail is still one of the most effective tools in the kit when the audience and the message are right. We design, write, and target it to land, coordinating with the rest of your media program to hit harder.
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We develop the version of your message that will move people, then build a multi-channel strategy to deliver it to voters. Research-driven, tested, and built to hold up under fire. Our team has mastered the art of storytelling, distilling complex issues into narratives that find agreement with the audiences that matter most.
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We manage every aspect of the television process from creative to production to placements. Twenty five years of developing and running campaigns on broadcast, cable and CTV in multiple languages have taught us how to put your message in the right place at the right time to move numbers.
Public Affairs
Services
Public affairs is how businesses, developers, nonprofits, and labor navigate government and it rarely follows a straight line. BMWL brings a strategic advantage to every fight: we figure out who needs to move and why, build the coalitions and political support to get there, and drive the project to yes.
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We help clients work with boards of supervisors, city councils, planning commissions, and state and local agencies across California. We have the right relationships and develop an effective strategy that respects how government actually decides things.
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Our in-house PR team generates earned media, shapes press strategy, and builds the narratives that control how a story gets told. Our motto is, if you don't tell your story, someone else will tell it for you. And we make sure that doesn’t happen.
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Every public affairs fight is different. We start out by mapping the landscape: who needs to say yes and what will it take to move them. Then we build a strategy that ties every element together and keeps it all moving in the same direction.
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BMWL specializes in building the coalitions, endorsements, and political infrastructure that makes things possible in California. From labor and business to neighborhood groups and community leaders, we know how to put the right people in the right room at the right moment.
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Every community requires a different, nuanced and strategic approach. We meet people where they are, in the language they use, and we build the grassroots support that gives our clients the credibility to win.
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The best public affairs messaging distills complicated issues down to their essence, and then puts that message in front of the right people at the right moment in the form that lands. BMWL has been doing this successfully for more than 25 years.
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Our in-house team specializes in video production, photography, design and web, from concept through final cut. The output is professional, on-message and built to work across every medium.
Category
Services
BMWL crafts bespoke strategy, creative, and campaigns built to move people. From shaping public narratives to driving meaningful action, every project is rooted in intention and designed to leave a lasting impact.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
The mediums change.
The job doesn’t.
As media strategy has evolved, BMWL has consistently stayed at the sharpest edge. Our in-house media team develops 360 messaging campaigns designed to meet audiences wherever they are and shift opinion with visually compelling, platform-native storytelling.
ISSUES
Fighting With Passion
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Education
We've helped pass education bonds and rebuild school systems in districts where the buildings are crumbling and kids deserve better. California’s future begins with supporting our education system.
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Housing
Housing security is among the most important issues in California. We work with the developers, agencies, and coalitions trying to actually get housing built in neighborhood meetings, planning commissions, and at the ballot box.
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Environment
The future of the global environment depends on finding a balance between the status quo and a progressive future that works for everyone. California sets the standard for the rest of the country on climate, water, energy, and land use. We work alongside the agencies, companies, and advocates trying to get clean energy, transit, and green infrastructure built.
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Infrastructure
California needs modern, reliable infrastructure. We help project sponsors, public agencies, and community partners build support for transformative energy, transportation, water, and civic infrastructure projects—from neighborhood meetings and planning commissions to regulatory approvals and high-stakes ballot fights.
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Healthcare
Ensuring Californians can access the care they need requires strong partnerships and effective public engagement. We work with healthcare organizations, community advocates, and government agencies to advance initiatives through community outreach, regulatory approvals, legislative action, and public education campaigns.
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Economy
A healthy economy requires both private-sector investment and pathways to economic mobility for the public. We work with labor, business, industry associations, and public agencies to create jobs, support innovation, and strengthen California’s workforce. By bringing diverse stakeholders together, we help turn economic opportunity into lasting community impact.
Award-Winning Work
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Best in Show: Gold
Yes on M: San Francisco Business Tax Reform
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Digital Advertising: Gold
SEIU 721: Fast Food Workers Digital Program
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Digital Creative: Gold
Yes on F: San Francisco Library Preservation Fund
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Digital Creative: Silver
Yes on D: San Francisco Domestic Violence and Victims Rights Initiative