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      John Whitehurst

      Principal

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      John has directed more than 200 political campaigns over the last 25 years. He has one of the best win records in California, guiding candidates and ballot measures to victory throughout the state.

      John has helped hospitals, schools, colleges and transportation systems secure billions of dollars in public finance measures at the ballot. He has managed successful independent expenditure campaigns for labor and business interests and led groundbreaking candidate campaigns.

      John has helped candidates win at every level of government, including Santa Clara Supervisor Susan Ellenberg, Supervisor Catherine Stefanie, former San Francisco Mayor Willie L. Brown, Jr., former State Senate President Pro Tem Don Perata, San Francisco City Attorney Dennis Herrera, California Governor Jerry Brown and former State Senators Mark Leno and Noreen Evans. Prior to co-founding Whitehurst/Mosher, John started Whitehurst Campaigns and worked at Clinton Reilly Campaigns. His first professional political campaign was Gary Hart for President in 1984 where he learned to organize in Iowa, Pennsylvania and California.

      John holds a Bachelors Degree in Political Science from American University. John loves all things Italian — from traveling to Italy to enjoying Italian food and wine. Currently, he is learning how to play the guitar.

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        San Francisco Supervisor Myrna Melgar

        Supervisor Myrna Melgar was the first Latina elected to the Board of Supervisors in San Francisco history. She started the campaign with very little name recognition or institutional support, but through an aggressive and creative campaign strategy, we won handily on Election Night.

        Category

        Strategy

        Client

        Myrna Melgar for Supervisor

        Year

        2020

        An effective ranked-choice voting strategy

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        Myrna started the campaign with low name identity and polled far behind the other candidates, but she had a very compelling narrative as an immigrant, mother and non-profit executive, and more experience than most of the candidates running. We used high-impact print and digital media to communicate this message to Democratic women, Latinx and Chinese voters in the District. As the pandemic hit, we pivoted our field program to no or low contact mediums such as texting and phone banking. We also maximized her political support to take advantage of the ranked-choice voting system, ensuring she was listed second on a significant number of ballots. Myrna finished third in the initial vote but won handily after ranked-choice votes were counted.

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