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      John Whitehurst

      Principal

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      John has directed more than 200 political campaigns over the last 25 years. He has one of the best win records in California, guiding candidates and ballot measures to victory throughout the state.

      John has helped hospitals, schools, colleges and transportation systems secure billions of dollars in public finance measures at the ballot. He has managed successful independent expenditure campaigns for labor and business interests and led groundbreaking candidate campaigns.

      John has helped candidates win at every level of government, including Santa Clara Supervisor Susan Ellenberg, Supervisor Catherine Stefanie, former San Francisco Mayor Willie L. Brown, Jr., former State Senate President Pro Tem Don Perata, San Francisco City Attorney Dennis Herrera, California Governor Jerry Brown and former State Senators Mark Leno and Noreen Evans. Prior to co-founding Whitehurst/Mosher, John started Whitehurst Campaigns and worked at Clinton Reilly Campaigns. His first professional political campaign was Gary Hart for President in 1984 where he learned to organize in Iowa, Pennsylvania and California.

      John holds a Bachelors Degree in Political Science from American University. John loves all things Italian — from traveling to Italy to enjoying Italian food and wine. Currently, he is learning how to play the guitar.

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        Yes on Proposition A

        Proposition A was a $350 million public health and safety bond that provided much-needed funding to rebuild Zuckerberg San Francisco General Hospital and build an ambulance deployment facility that would ensure San Francisco is prepared in an emergency. BMWL ran an extensive communications campaign that included a large and impactful television buy to propel the measure to an impressive 79% victory.

        Category

        Television

        Client

        San Francisco Public Health and Safety Bond

        Year

        2016

        Producing and placing television that moves the needle

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        The campaign’s first poll showed that Prop A began with support below the two-thirds threshold needed for approval with very little undecided – 62% yes and 32% no. We knew we would need to make a big impact if we were going to move the needle. BMWL Campaigns produced a series of television ads that connected the measure to emergencies in the past, highlighting the need to be prepared for future emergencies. Ads such as “Resilience” conveyed our campaign's key theme of earthquake preparedness and featured real doctors, nurses and EMS professionals that work at the hospital. It also incorporated vintage television footage of the 1989 Loma Prieta earthquake. In addition to creating and producing the ads, our team secured key placements on broadcast, cable, and Over-the-Top (OTT). The TV campaign was further supported by aggressive endorsement and direct mail campaigns that mirrored the campaign theme. As a result, we secured a 79% yes vote to pass the bond and give a strong vote of confidence for investments in public health and emergency services.

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