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      John Whitehurst

      Principal

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      John has directed more than 200 political campaigns over the last 25 years. He has one of the best win records in California, guiding candidates and ballot measures to victory throughout the state.

      John has helped hospitals, schools, colleges and transportation systems secure billions of dollars in public finance measures at the ballot. He has managed successful independent expenditure campaigns for labor and business interests and led groundbreaking candidate campaigns.

      John has helped candidates win at every level of government, including Santa Clara Supervisor Susan Ellenberg, Supervisor Catherine Stefanie, former San Francisco Mayor Willie L. Brown, Jr., former State Senate President Pro Tem Don Perata, San Francisco City Attorney Dennis Herrera, California Governor Jerry Brown and former State Senators Mark Leno and Noreen Evans. Prior to co-founding Whitehurst/Mosher, John started Whitehurst Campaigns and worked at Clinton Reilly Campaigns. His first professional political campaign was Gary Hart for President in 1984 where he learned to organize in Iowa, Pennsylvania and California.

      John holds a Bachelors Degree in Political Science from American University. John loves all things Italian — from traveling to Italy to enjoying Italian food and wine. Currently, he is learning how to play the guitar.

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        Yes on Measure B

        Measure B was a critical parcel tax renewal that guaranteed much-needed funding for Menlo Park City School District over the next decade. We used a targeted media program that highlighted are best messages and messengers on a multitude of digital platforms to drive up parent turnout for a landslide victory.

        Category

        Digital Media

        Client

        Committee to Support Menlo Park Schools

        Year

        2021

        Driving voter turnout using targeted digital communications

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        In a special election with low expected turnout, our team was able to build and execute a comprehensive digital program that increased natural voter turnout among both parent and non-parent voters, resulting in a landslide victory with over 74% voter approval. Our digital program utilized paid social media ads across Facebook and Instagram, Over-the-Top (OTT) and Programmatic Video placements away from social media, and dynamic Google Search ads to push voters through a multi-level funnel of engagement and win support by Election Day. We were able to successfully expand our reach through the use of custom audiences to target likely voters within our defined universe, which also allowed us to tailor our messaging to specific demographics with what resonated best.

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